Shifting gears: teaching product teams to fish

I’ve been working away from my home in London for the past month on site in Doha with the beIN Media Group.

Last year I designed and led the development and delivery of a new content distribution platform and refreshed mobile/TV apps. This year it’s about fully exploiting this Core Platform: developing new tools and strategies to monetise beIN’s first class content. Some exciting developments on the entertainment front, too!

Part of my individual mission is to teach colleagues to do what I do: take business (marketing, sales, editorial) requirements and turn them into product requirement documents (PRDs) or similar specifications. But the principle I’m really trying to teach is how to make decisive choices supported by data within a set of constraints.

That’s the real trick!



Shifting gears: teaching product teams to fish