Part 1 : So you want to build a successful and profitable web site, mobile or home devices app, service or platform?

Often when I tell newly met acquaintances how I make my living this statement/question arises – “I have an idea for an app (or website, etc) – tell me how do I make it?” Where to begin? Perhaps with a quick overview of my previous experience. Over the past 14 years I’ve made a wide array of products and services, monetised through advertising, subscription and mixed revenue models :

  • Streaming video portals
  • Screen savers
  • Advertising creatives
  • Flash-based games
  • Marketing microsites
  • Educational assessment
  • Breaking news, live video & video-on-demand sites and apps

Despite differences in scale and diversity, all of these products began by answering a series of “guiding questions”. These aren’t the classic “five whys”, but instead help lay the foundation for further development of your idea or proposition :

  • How would you describe this in 60 seconds?
  • What problem does it solve?
  • What is the service?
  • What is the opportunity?
  • Who are the competition?
  • What is our competitive advantage?
  • How will we monetise this?
  • What is required to deliver this?
  • What don’t we know and how will we find the answers?

If you’re able to quickly answer these questions, you’ll be well on your way toward making a commercially viable product or service.

This will be the first in a series of articles discussing how one conceives of, constructs, delivers and maintains a digital product. It’ll be a blend of commercial considerations, project management, product delivery and technical development.

Continued in Part 2, Part 3.

Part 1 : So you want to build a successful and profitable web site, mobile or home devices app, service or platform?

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