Often when I tell newly met acquaintances how I make my living this statement/question arises – “I have an idea for an app (or website, etc) – tell me how do I make it?” Where to begin? Perhaps with a quick overview of my previous experience. Over the past 14 years I’ve made a wide array of products and services, monetised through advertising, subscription and mixed revenue models :
- Streaming video portals
- Screen savers
- Advertising creatives
- Flash-based games
- Marketing microsites
- Educational assessment
- Breaking news, live video & video-on-demand sites and apps
Despite differences in scale and diversity, all of these products began by answering a series of “guiding questions”. These aren’t the classic “five whys”, but instead help lay the foundation for further development of your idea or proposition :
- How would you describe this in 60 seconds?
- What problem does it solve?
- What is the service?
- What is the opportunity?
- Who are the competition?
- What is our competitive advantage?
- How will we monetise this?
- What is required to deliver this?
- What don’t we know and how will we find the answers?
If you’re able to quickly answer these questions, you’ll be well on your way toward making a commercially viable product or service.
This will be the first in a series of articles discussing how one conceives of, constructs, delivers and maintains a digital product. It’ll be a blend of commercial considerations, project management, product delivery and technical development.