The idea is that you need a ton of website visitors, then some of them become become leads, and then after you do something (the usual recommendation is to bombard the leads with marketing automation) they relent and pay you money, thus becoming a ‘customer.’ 

I hate this, because it’s shortsighted.

– by Ben Chestnut of MailChimp & TinyLetter

I see this sort of scattershot, cynical approach from marketers all the time. It’s irritating, illogical and counterproductive.

Love your customers.


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