Using iOS 6 Maps in the real world: when your solution is the problem

After a week using the new Apple Maps app in iOS 6 around London and on my business trips to Paris, I find it perfectly capable of finding specific addresses, but the information one sees on load lacks context.

Where is Belsize Park tube station? I see Chalk Farm, but not Belsize Park … until one taps in closer. Very odd behaviour, indeed.

Did anyone at Apple use this to navigate through areas with which they were unfamiliar? What does one do when lost or simply in a new place? Look for transportation links, points of interest, a place to eat, have coffee, quaff a cold gin and tonic …

I suspect the fury that greeted the move from a Google-powered dataset to Apple Maps has little to do with aesthetics, but rather the lack of a quick, accurate answer to the question: “where is the [tube/railway station, hotel, Starbucks, Ye Olde Pub] that I think is around here somewhere, but I’m not entirely sure about how to find it]?”

Nice to see there’s a place for coffee, but where’s my hotel – and which metro is that?

Just the other weekend I was going to Paddington for a day out in the Buckinghamshire countryside. I took the 46 bus from Hampstead, but it skirted around the station in a way with which I wasn’t wholly familiar. I opened Maps on my iPhone and … had no idea where Paddington was in relation to my bright blue blip despite being no more than a two-minute walk away.

This highlights precisely why one takes a hell of a lot of care in the creation of user stories and exploring use cases: if your product doesn’t solve a real-world problem for your user, that really is a problem.

Using iOS 6 Maps in the real world: when your solution is the problem

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