Why we need to blow the article up in order to save it

Every business has its basic building block. For news-oriented products, the article forms the core of the thing one creates: articules categorised, linked together, aggregated on a page. Flow the articles through a CMS or blend different feeds of articles together, it’s still an exercise in arranging these atoms into ever more complex molecules.

Mathew Ingram’s piece at Gigom suggests deconstructing the article down into even smaller parts:

If the disaggregation of the traditional story format was taken to its logical conclusion, Jarvis argues that we could end up with “news organizations that specialize not just in beats and topics but in kinds of assets,” with one being just the news nugget (like a wire service), another the explainer (like The Economist), another the data related to the story, etc. Then links between those component parts would help the reader follow as much of the story as they wish, and in whatever order they want. Sean Blanda of the consulting firm Technically Media has also written about how the article needs to evolve, and how the “atomic unit of journalism is the fact.” 

It’s clear that in financial news, sport and other data-driven topics, there is much profit to be made in supplying the various pieces – images, words, statistics, computations, schedules, calendars – that comprise a complete and well-rounded product. One only has to look at Apple’s Siri and its connection to Wolfram Alpha to see how these bespoke data integrations add immense value to a given service.

Why we need to blow the article up in order to save it


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